Soulless Education

"I fear most the new highly educated class of this country. They have high IQs, are very intelligent, very skilled and professional. They're eloquent as well. But. They lack basic human elements and qualities & courtesies such as humbleness, sacrifice, humility, etc. etc. They have become soulless."

This thought reminds me of the conversion story of former British PM's relative, who went to Palestine on a visit. During a cold night, she was trembling in cold because she didn't have blanket or stuff to sleep in. Then a Muslim lady, her destitute host, shared her own blanket, so that her guest could sleep well. This display of generosity changed her perceptions about Muslims, where she previously considered Muslims to be sort of demons of terror, and now she encountered angelic behavior from same people.

The lady might be very poor and be ill-educated (by educated i strictly mean getting modern school/college education), she might have least of IQ, or awareness about social sciences and what not. But, the quality of character, which impressed an educated lady, is also unmatched and operates at a different plane, of which modern education has no sense of.

In fact this moral education is no more a part of modern university education (at the least). "Julie Reuben, a professor at Harvard has written a book about how morality and character development were explicit goals of university education in the early twentieth century, but these goals were abandoned in favor of a purely technical education later on," writes Dr Asad Zaman who became a victim of the social sciences of West during his education at MIT. In the same article, he narrates how imitation of Western professionals and philosophies of life turned him into a soulless human:

At a personal level, I saw my fellow students attitudes towards others to be selfish andexploitative, instead of caring and compassionate. Having absorbed the implicit message that professional accomplishment was the goal of life, I was shocked to learn of the really pathetic personal lives of many of the professionals I had thought to emulate. The general philosophy that individual goals are valued above social ones leads to betrayal of wives and families, violation of commitments of all types, and pursuit of personal and career goals even at expense of society. The purely technical education offered by the West does not teach us anything about the crucial parameters which govern how meaningful our lives are. In several crucial dimensions, the lessons of Tableegh were diametrically opposed to those which I had absorbed in the course of my Western education. These lessons showed me that the teachings of Islam are as fresh and as revolutionary today as they were fourteen centuries ago; they do not stand in need of updates for modern times. It is impossible to convey these experience-based lessons in writing, so I will just describe one of them.

What you personify is what you should become

You might have seen a young Pakistani boy fly a fighter jet using his hand, or drawing aircraft sketches on his notebooks. He imitates a pilot. He is thrilled by the sound or image of a fighter jet. He has, what psychatrists call, personified himself as a fighter pilot. The level of association surpasses every boundary and attains the rank of janoon, or craze. Such men, as per experts of mind & body, do extraordinary thing. Only janooni people do that, who like a crazy science students "do not wish to go home (from their lab)." Who want to do that thing whole day 24/7.

The role of parents is not to come in their way, assuming the passion is not unIslamic or unethical. The role of school is to aid that passion by giving them opportunity to play such roles. It may be in form of an activity where the student can live that character. For instance, if a girl wants to be a teacher, she be given apron, a class and students to teach to. A student given all authorities of a principle, and is trained what to do on working day, and then given the task to run the school.

This way of learning is most effective. Its hands-on knowledge. When they grow up and actually come to perform these roles, they'd have confidence to do it inshaAllah.

Secondly. We should ask our children to solve our daily problems. If the gate cannot be locked from inside, ask them for a solution. Encourage them. Even if you know solution, make them to think, so that they can become problem solvers.

(These were some of the thoughts I gained from the company of my mentor Dr. Agha, who's trained in psychiatry from Royal College of Psychiatry, UK.)

Deep Smart

SO i have also come across a deep smart, whose intuition power is very strong - but not for the first though.

We're travelling in a car from city A to city B. One of us got a call reporting that one suicide bomber has been caught in metropolitan city A in a bank. My father said that he can't be a (regular) suicide bomber. He must be using it loot the bank; he'd have shown it to people and thereby terrifying them, would have tried to get his hands on bank's cash.

MashaAllah, i quote DAWN newspaper, leading newspaper of Pakistan, which confirmed my father's intuition the next day:

"Robber held with fake bombs

LAHORE: May 28: In what appeared to be a Hollywood-style adventure, an alleged robber tried to loot cash from bank by displaying two fake bombs at Akbar Chowk in Township. The suspect was however captured by the bank's security guards and handed over to police."

Don't Sacrifice Quality for Short-term Profit Goals

Books on productivity would tell you that management's decision to pursue short-term profit goals by curbing quality would result is various kinds of losses, including, rework, defects, loss of customer goodwill, etc.

Well i tasted this thing on the first day of a small start-up - namely a juice cafe - in college. I brought a labor guy with me, trusting his experience working in homes as chef, etc. He after seeing how costly our drink was, as it used 4-6 different kinds of fruits and/or fruit juices (packaged/unpackaged) concluded on day # 1 that this business won't make a nickel. Hence, he started to use some water in it to dilute it, to reduce costs. This juice was never meant to use water. Nonetheless, i made a big mistake and let him do that, thinking what difference can this little amount of water can make.

During the day & afterward, the most crucial negative customer feedback we got was that there was too much water in it - perhaps he mistook water for fruits & juices! Some asking to add something else apart from water.

How disastrous! From next day onwards we didn't add single droplet of water apart from what was coming through fruit juice; except in 1 juice which has to have water in it.

I forgot a fundamental business lesson: all investments are not covered on day 1! Moreover, you saw how low commitment to quality resulted in loss of goodwill & defects. Its important to note that the excess of water is "critical-to-quality" (CTQ) in juices for customers. It wasn't something customer didn't care about.

Models that Measure Customer Demand

I ran with my friends a small juice cafe in university. Unlike many Pakistani businesses which think about customer demand and all of it after spending millions, we searched for ways to determine, in fact, accurately measure consumer demand, elasticity of demand (i.e., effect of price change on customer demand of our products), quantity consumers would like to consume, product choice, prices, etc. We did that by giving samples to our faculty who we were not our customers actually (sounds funny isn't it!). Our customers were (poor) BSc/BA students only, for whom cost is a major factor, for they come to this university (confirmed from university surveys).

So we used widely used survey thing, without carrying out any reliability and confidence test. What our survey proved was that people on campus are addicted to cheap (& nasty) food. Not many care about the quality which has caused yours truly food poisoning for couple of time. And, that not many would love to pay more than Rs. 50 as regular customers. Because juices were different and each juice had 4-6 fruit or fruit juice(s) as inputs, it justified high prices of Rs. 70-80 per 450 ml glass. I visited Dunkin Donuts in Lahore, and they sell smoothie at Rs. 150. What can you do about ingratitude ! :P (Nah, I'm joking.)

The survey prediction came true. Sales fell as we moved forward. We ran out of friends. Repeatedly, our customers told us, often instructing us, to cut down prices. Unfortunately, we couldn't continue with low prices due to excessive end-semester workload, and had to close the beloved cafe. It has disappointed many, and if i get permission next semester, I'd definitely do it, primarily for my own self, I'm sick of low quality items sold. This experience is shared by many, hence I believe I can create value. Again, I need to research again, and that's were Marketing Models of Consumer Demand, a research paper Chicago & Stanford professor kicks in. It does just the thing.

Here's the abstract of the paper, and you can download its pdf from here.

"Abstract:
Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of consumer behavior; and to measure the response to marketing interventions. The basic framework typically starts from microfoundations of expected utility theory to obtain a statistical system that describes consumers’ choices over available options, and to thus characterize product demand. The basic model has been augmented significantly to account for quantity choice decisions; to accommodate purchases of several products on a single purchase occasion (multiple discreteness and multi-category purchases); and to allow for asymmetric switching between brands across different price tiers. These extensions have enabled researchers to bring the analysis to bear on several related marketing phenomena of interest.

This paper has three main objectives. The first objective is to articulate the main goals of demand analysis - forecasting, measurement and testing - and to highlight the desiderata associated with these goals. Our second objective is describe the main building blocks of individual-level demand models. We discuss approaches built on direct and indirect utility specifications of demand systems, and review extensions that have appeared in the marketing literature. The third objective is to explore interesting emerging directions in demand analysis including considering demand-side dynamics; combining purchase data with primary information; and using semiparametric and nonparametric approaches. We hope researchers new to this literature will take away a broader perspective on these models and see potential for new directions in future research."

Pradeep K. Chintagunta
University of Chicago

Harikesh Nair
Stanford University - Graduate School of Business

Intellectual Dishonesty

Assignments which are data-holic, by that i mean which require number crunching on an independent institution, in which we've not worked as students, can be challenging. In Pakistan, although ERP systems are rampant in use, small organizations may not be eccentric about recording data, and even those which do, are not often willing to share. Apart from all this, i've this tendency these days to make up data. Its worst thing to do.

First, because you're not fooling anyone but yourself. Over years, the habit may persist, and in real world wrong information mean loss of competitive advantage and loss. Second, its certainly a short-cut of which we as nation are fond of. Third, lack of rigor won't do any good to personal development, as Iqbal once remarked that philosophy not written with hardship and khoon-e-jigar (blood of liver, literal meaning :D) would always remain imperfect and wide off mark.

Why eSystems often fail: Change Management

Our professor talks about failure of implementation of technology to solve real-world business (including private/public sectors). It happens due to the gap between computer scientists/engineers and people who run processes/businesses/institutions. Yet another failure of such mass-level system: "Minister [of education] admits failure of e-system (for roll# slips)" (Dawn, Wed 9 March, p. 13).

Education ministry was supposed to give all roll # slips electronically; 17,000 roll # slips given manually. Maybe because they didn't do the ground work; without involving someone who understands every aspect of the business and understands what would be the benefits of the technology to the business.

People get over-excited by benefits of technology, but often fail to understand change management issues, both technical and behavioral. For instance, i worked on the pre-feasibility of online tuition center. Where you can lecture 40 students in a classroom, you can now teach thousands online through Skype for free. You can now have a computerized adaptive testing system in which computer adapts to the ability of students and give simpler questions to a struggling students, or more difficult to an expert one - helping each master at their own pace. We can create earning opportunity for so many talented teachers through 1-to-1, 1-to-many online tuition, textbook solutions, homework help - btw, this is not novel, its being done via Grockit.com & Cramster.com. Problem with these sites is that they don't offer local language education and require credit card payment. Fortunately students in Pakistan can now pay their bills via easyPaisa.

But there are many technical & behavioral challenges to it. 1st technical issue which can wipe out this business model on day 1 - load-shedding! 2nd, internet connections may not be very fast & reliable.

When you come to behavioral issues - these are really subtle. Some go to academies just for friends, some due of fear of teachers who force them, some may not adopt eTuition just because its not done in physical world, some would only go to an academy because their parents want them to. All of these have their own solution, fortunately! For instance, by creating a game-like, socially competitive learning environment - learning experience online can be very addictive when you can compete with students in quiz, practice session. Ever saw those badges on Khanacademy.org? It serves the purpose.

Work of Tableegh: How ignorant i've been

At the tender age of 16, my heart became hard and shut to the light of Tableegh movement. Since then i've never went out of home with them to "strive (your utmost) in the Cause of Allah", let alone strive in the way of Allah with my property, assets and life... I have been repellent to their simple message which can make one a true Muslim - belief in the kalimah and following the way of Prophet, and spreading his message to millions of people who are in need of the light of Islam... This so far nascent awakening has come from this talk given by a former devoted Christian who came to Islam after a long journey of searching for Allah.

Anything that can go wrong, will

And today it did again with bursts of cunning, demotivating laughter, but more with comedy. In our MIS course, we're required to make a story board - an artificial model or replica of our business model or project. Its great, because instead to boring people with story of imaginary things, systems and business processes - just show them its prototype of model ! It makes every clear, eliminates need for boring PowerPoint presentations.

1st mess. I worked on my business idea's - eTuition.com - consistently, although less, for more than a month. And, thanks for being not reading long and tedious manuals of Micrsoft's Publisher software, it didn't work on another computer. Actually, when you make a thing as a web file, you've to set it as 'global' or something, for the html to work on other computers... Instructor informed us about it; means he was sympathetic, i hope =)

2nd mess. i'm becoming more and more convinced that i'm a victim of Small and Medium scale memory loss problem... How could i forget to bring the Key Performance Indicators report ! However, just before the talk i realized what i've done with the group, i managed to download a month old version, which had no entries of data ! Even instructor did not seem about it... It also generated bursts of laughter... Bit embarrassing though :P Who cares though... The real thing is doing the thing in real world...

Point of working in groups

Professors tell us that in real world team players are demanded. Working alone and in a team is hugely different for psychological and social reasons. The fact that you can face criticisms on your thoughts can be disturbing especially if the members are not glued together already. The point really is to get us debate about grey areas, and come to agreement using some objective criteria.

Working in teams suppose in a business should be have clear "rules of engagement". What i mean is that although we're not enemies, but since we're often excited about the venture, we forget to deal with each other like strangers. Hence, when i and my 3 friends launched a small venture of juice cafe in our school, we made it very clear what our values were, although there used to disagreements, because not everything could be foreseen, especially when making critical decisions about business, like pricing, budget spending, etc. i want to emphasize on corporate structures of even a small firm. What happens in over family business is that things are not worked out, nobody decides how time would one person work, and what would be his job description. That can leave space for lots of commissions and conflicts for future...