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My Entrepreneurial Venture: Long way to go

We've planted a seed of a start-up. We wish it goes a long way. i wanna talk about elements of success and appreciate how "smarter our parents" - in fact smartest!

Its all about perseverance some say. Our professor talked about Pakistani businesses. He said that they are not doing any thing brilliant - making fans, constructing houses, etc. Yet making a fortune. They do things consistently over a number of years. Now a days we've this trend where people do one thing, then leave it and move on. When you meet them after 20-30 years, they're still saying, "Ah, i'm going to do something great soon." It never happens, because perseverance is not a part of such entrepreneurs.

As i reflect on our juice cafe. i've been exposed to things related to this business - customer perceptions about food brands, having just-in-time production system, food hygiene & other bio-tech problems, accounting systems for such a business, etc. I've opportunities to grow. I'd better grow in this sector than haphazardly starting another. i can diversify and move to other food and drink items; its essence remains the same. What i can leverage over the number of years by having a staying power, i'm more likely to do innovations and remain more competitive than a start-up.

But that does not mean i cannot or should not start other businesses if i can. The example that i'd give also explains how smarts our parents are, who're doing businesses or remained part of markets over decades. My father today discussed with me the idea of exporting straws produced as by-products from crops such as wheat. He made an accurate calculation of investment and found that one can make 200% profit by collecting this waste which many people here burn (hence increasing its price), making its batches and storing to wait for the time of export. He is mashaAllah already into many diverse markets. One of my friend's father also has done so many things which are herculean. He made that point.


  1. how does enthusiasm come into play for entrepreneurs?is it always perseverance that yields success or a right direction always needed for any preneur?

  2. enthusiasm comes from autonomy to do anything, play with things. its fun!

    i guess perseverance is the key, although it is not opposed to change


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